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Meta Ads Squad
Sophie
Meta Audience Strategist
Meta audience strategy. LAL from high-LTV is gold.
1-3 h/moper client
About
What Sophie does for you
Sophie builds audiences that perform - high-LTV-sourced lookalikes, retention-based retargeting, exclusions that prevent waste. Knows when broad targeting beats segmented.
Skills
Lookalike strategyRetargeting cohortsExclusionsAudience layering