Blog
Notes from building Charlie.
How an AI marketing team actually works - positioning calls, playbooks, and the decisions behind the product.
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PPC in 2026: specs, tracking and lower CPC
What actually drives PPC performance in 2026? The right ad specs, server-side tracking and Quality Score are three levers that change results fast.
4 min readGoogle Kills Display Campaigns: AI Search Playbook
Google is retiring standalone Display campaigns in favour of Demand Gen while AI reshapes SEO. Here is what marketers need to do right now.
4 min readWhy Charlie is 43 specialists, not one chatbot
A single prompt box cannot run a marketing department. We split Charlie into 43 named specialists across 7 teams - and the org chart is the product.
4 min readHow many hours does an AI marketing team actually save?
Everyone claims to save time. Almost no one puts a number on it. Here is how we calculate 152-311 hours per client, per month - and why the footnote matters.
5 min readGenerating content isn't enough. Charlie audits its own work.
Most AI tools generate and walk away. Charlie closes the loop: a Performance Review agent compares the campaign plan against real GA4, Search Console and Ads data.
4 min readStop coordinating five freelancers. Hire Charlie.
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