Changelog

What's new in Charlie.

Recent releases, features, and improvements. Updated continuously as we ship.

New3.316.02026-09-16

Negative keyword management, RSA suggestions, and daily Google Ads sync

  • Negative keywords at ad group, campaign, and account level can now be proposed, approved, and saved directly in Charlie — with the ability to undo changes and verify the result.
  • Shared negative lists are visible and editable for selected campaigns; account-level lists managed by a parent MCC stay protected from unintended edits.
  • Audits and suggestions distinguish exact, phrase, and broad match types and always reflect the live account state — a negative in one ad group no longer affects queries from another.
  • Charlie automatically generates RSA ad copy suggestions based on audits and Google Ads recommendations, speeding up ad creation.
  • Conversion settings, remarketing audiences, experiments, ad approval issues, and ad schedules sync daily from Google Ads so dashboards always show the current account state.
  • The daily budget report now includes revenue, overall cost-to-revenue ratio, and a channel-by-channel comparison, each channel on its own line for easy reading.
Improved3.296.32026-09-09

Ads recommendations, Mautic import, and reports all significantly improved

  • The ads recommendations screen has been redesigned with tabs, descriptions, and custom priority settings — making it easier to decide what to act on first.
  • Google Ads recommendations now appear with clear context and are calculated on a marginal basis, so you see real benefit rather than a platform promise.
  • Monthly client budget tracking now reliably constrains PNO growth and stays active even when budgets change.
  • Mautic contact imports now run fully on the server — no need to keep a browser open, and large imports no longer time out or silently fail.
  • A new indicator in the Mautic overview shows contacts without an email address, so you can immediately see why a cleanup has stalled.
  • Fixed data sync issues across Google Ads, Meta Ads, and Shopify — daily reports now show correct figures in the right time zone.
New3.277.22026-09-02

Meta Ads: performance by creative format and a faster dashboard

  • Reporting now breaks down ad performance by creative format — video, banner, UGC, and catalog — so you can quickly see which format resonates most with your audience.
  • The Meta Ads dashboard loads noticeably faster thanks to smarter background data caching.
  • Ad feedback scoring is now more accurate — a bug that could produce incorrect results during daily campaign evaluation has been fixed.
  • The ads audit makes better use of available limits and reports any restrictions in a clear, readable way.
Improved3.274.82026-08-26

Ad performance metrics at a glance and cleaner notifications

  • Ad cards in the overview now display the cost-to-revenue ratio — broken down by platform and as a blended total.
  • Element notifications are now separated per client, so messages from different clients no longer mix together.
  • Internal processes were stabilised to keep the system running reliably without interruptions.
New3.266.12026-08-18

New Product Sales Dashboard, PNO Advisor, and Negative Keyword Management

  • The Product Sales dashboard tracks daily rises and drops per product, supports year-over-year comparisons and discount analysis, and breaks down revenue impact by channel — all organised in clear tabs.
  • Product Watch now includes category filters, date-range selection, and CSV export so you can get the data exactly where you need it.
  • PNO Advisor delivers daily budget recommendations against your target PNO, projections based on set budgets, and a campaign scorecard showing competitive pressure and growth headroom.
  • Negative keywords can now be proposed, approved, and saved for all clients in one place — the queue is structured by campaign and includes a live conversions column.
  • Briefings now show a live progress feed with individual steps and a remaining-time estimate while generating.
  • Fixed slow or unresponsive dashboards on large accounts and eliminated infinite loading loops for a smoother experience.
Improved3.247.32026-08-11

More reliable ad reports, sharper checks, and automatic content publishing

  • Google Ads and Meta reports are complete again — video metrics, demographic data, and results for Meta and Sklik including creatives, placements, and audiences are all restored.
  • Charlie now monitors all ad reports daily and flags any silent gaps before they go unnoticed for weeks.
  • The Meta campaign pre-launch check catches issues before budget is spent, and no longer raises false alarms on healthy ads or boosted posts.
  • The client blog can publish articles on its own and share them to Facebook and Instagram (including stories); failed posts surface immediately and the cause can be verified in advance.
  • The morning digest email now covers all managed clients in one message — with conversions, period comparisons, and a cost-and-revenue breakdown for the month to date and yesterday.
  • The Shopify margin report now reflects real per-market economics (shipping, VAT, payment fees, returns), and the post-shipping margin column is visible directly in the product table.
New3.179.02026-06-08

New AI tools for e-commerce and flexible analytics

  • Charlie now automatically suggests new article topics based on your content analysis and industry trends.
  • We've enhanced AI product description optimization for better SEO results and higher conversions.
  • Added a new side-by-side comparison tool to review original and improved content when editing articles.
  • New revenue trend charts in the Analytics section show your store's performance over time.
  • You can now select any time period for analytics using a flexible date range picker.
New2026-05-16

AI Team map — the full org chart

  • Visual org chart of all 43 specialists across 7 squads
  • Team-aware hover and sequential pipeline animation
Improved2026-05-10

Multi-model engine

  • Pick the right model per task across 7 providers
  • GDPR-native — no training on your data

This page shows the latest user-facing updates. Internal changes and patches are tracked in the full CHANGELOG.