Blog
Bilješke iz izgradnje Charlieja.
Kako AI marketinški tim zapravo radi - pozivi o pozicioniranju, playbookovi i odluke iza proizvoda.
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AI Pregledi Mijenjaju B2B SEO
AI Pregledi smanjuju organski CTR i do 67%. Saznajte kako izgraditi B2B content strategiju u kojoj vas AI modeli citiraju, a agenti dovršavaju transakcije.
4 min čitanjaPPC u 2026.: specifikacije, praćenje i niži CPC
Što zapravo pokreće PPC performanse u 2026.? Ispravne specifikacije oglasa, server-side praćenje i Quality Score tri su poluge koje brzo mijenjaju rezultate.
4 min čitanjaGoogle Kills Display Campaigns: AI Search Playbook
Google is retiring standalone Display campaigns in favour of Demand Gen while AI reshapes SEO. Here is what marketers need to do right now.
4 min čitanjaWhy Charlie is 43 specialists, not one chatbot
A single prompt box cannot run a marketing department. We split Charlie into 43 named specialists across 7 teams - and the org chart is the product.
4 min čitanjaHow many hours does an AI marketing team actually save?
Everyone claims to save time. Almost no one puts a number on it. Here is how we calculate 152-311 hours per client, per month - and why the footnote matters.
5 min čitanjaGenerating content isn't enough. Charlie audits its own work.
Most AI tools generate and walk away. Charlie closes the loop: a Performance Review agent compares the campaign plan against real GA4, Search Console and Ads data.
4 min čitanjaPrestani koordinirati pet freelancera. Zaposli Charlieja.
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