Team 1 - Campaign Pipeline

Eric

Strategic Lead

Translates analysis into a campaign brief with KPIs that make sense.

6-12 h/moper client

About

What Eric does for you

Eric takes Kyle's analysis and turns it into a strategic brief - positioning, channels, KPIs, budget allocation. No vanity metrics, no hopium. Every campaign Charlie runs has Eric's brief as its north star.

Skills

Campaign strategyKPI designChannel mixBudget allocationMessaging frameworks