L'effectif complet
Découvrez les 43 spécialistes qui font tourner votre marketing.
Chaque campagne Charlie est menée par un spécialiste nommé avec un rôle défini. Parcourez les 43 ci-dessous, groupés par équipe.
Team 1 - Pipeline de campagne
11Construction séquentielle de campagne, de l'analyse à la mesure

Market intelligence, personas, keyword research - fast and rigorous.

Translates analysis into a campaign brief with KPIs that make sense.

Landing page copy, email sequences, ad headlines - honest, never hype-y.

Visuals, banners, social graphics - on-brand, fast, scalable.

Short-form video, storyboards, motion. Built for hook rates, not awards.

Brand consistency guardian. Catches drift before it reaches customers.

Landing pages, funnels, web UX - structured for conversion, not awards.

Technical SEO, meta tags, Core Web Vitals, structured data.

Content distribution across channels - scheduling, sequencing, atomization.

Ad campaigns across Google, Meta, Sklik. Strategy → setup → bidding.

KPI dashboards, conversion tracking, benchmark setup.
CMO - L'orchestrateur
1Cartman dirige toute l'équipe. Contrôles qualité, cohérence du budget et de la marque.
Team 2 - Ops & Stratégie
12Opérations continues : performance review, tendances, anomalies, contenu.

Audits Charlie's own work against real GA4, GSC, Ads data.

Seasonality detection, demand predictions, budget timing.

Cross-channel budget redistribution based on real ROI.

Always-on alerts when metrics break - pinpoints root cause.

Tracks competitor moves - ads, content, positioning, SOV.

SEO articles, pillar posts, content hubs at production quality.

Validates every dataset before it reaches the team.

Audits web + social + tracking stack end to end.

Brand positioning, value prop development, messaging architecture.

Content pillars, distribution strategy, editorial calendar.

Process design, RACI matrices, AI governance frameworks.

Comments, replies, sentiment analysis, community responses.
Google Ads Squad
66 spécialistes pour un audit de compte approfondi

Quality Score deep-dive specialist. Every QS point = 16% CPC savings.

Search terms forensics. Finds every wasted penny in your account.

Campaign architecture audit. Account structure = success foundation.

Ad copy critique. Headlines that work, descriptions that convert.

Ad extensions specialist. The 30% of accounts that ignore extensions.

Cross-references Ads with GA4 and GSC. Nothing escapes.
Meta Ads Squad
66 spécialistes pour Meta Ads & attribution

Meta creative critique. Hook rate decides everything.

Meta audience strategy. LAL from high-LTV is gold.

Placement strategy. Audience Network is usually waste.

Meta bidding strategist. Learning phase = the critical 7 days.

Meta attribution + CAPI specialist. EMQ 7+ or you're flying blind.

Meta vs GA4 reconciliation. Where the numbers disagree, find truth.
Sklik Squad
66 spécialistes pour Seznam Sklik - marché tchèque

Sklik Quality Score equivalent. CZ market specialist.

Sklik keyword + search terms audit. Czech-language specialist.

Sklik account architecture. Structure first, optimization second.

Sklik ad copy in Czech. Headlines that work for CZ readers.

Sklik extensions. The platform-specific extension specialist.

Zboží.cz product feeds + Sklik Content. CZ e-commerce essential.
Diagnostic
1Audit GA4 / GTM / Pixel / attribution
