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Notes from building Charlie.
How an AI marketing team actually works - positioning calls, playbooks, and the decisions behind the product.
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Paid Media: Your ROAS Lies, Leads Mislead
Why optimising for CPC, CTR and form submits quietly destroys paid media performance and how to shift to profit-driven campaigns.
4 min readYouTube Ads, forecasting & brand mentions: 2026
Three areas where averages lie and AI changes the rules: YouTube attribution, paid media forecasting, and brand mentions for LLM visibility.
4 min readGoogle Marketing Live 2026: what it means for PPC
Google Marketing Live 2026 reshaped PPC: AI Mode hit 1 billion users, UCP changes checkout, and Gemini rewrites how campaigns work.
4 min readFacebook Ads: Creative, Testing & Budget
How to structure Facebook Ads in 2026: AI-assisted creative production, concept testing frameworks, and budget pacing that actually works.
4 min readAI Shopping 2026: GEO Strategy That Works
43% of online shoppers now use AI for product research. Here's what that means for your SEO and GEO strategy in 2026.
4 min read2026 Media Plan: AI Search Meets Creator Economy
The best 2026 media plans combine AI search visibility with creator marketing. Here's what the data says and where the real opportunity sits.
4 min readGoogle Ads Conversion Architecture Fix
Smart Bidding isn't broken, it's getting bad instructions. Here's how to set up conversion architecture so Google Ads optimises for revenue, not micro-actions.
4 min readGoogle Ads & zero-click: audit before you lose
Zero-click searches hit 68% and paid clicks dropped 40% year-on-year. Find out which Google Ads settings quietly inflate your spend and how to rethink SEO KPIs.
4 min readMeta Ads & paid search: Q2 2026 reality check
Paid search growth slowed in Q2 2026, Meta ad prices are rising, and a low match rate is quietly draining campaign performance. Here is what to do.
4 min readStop coordinating five freelancers. Hire Charlie.
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