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Notes from building Charlie.
How an AI marketing team actually works - positioning calls, playbooks, and the decisions behind the product.
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Cloudflare Blocking Googlebot: Act Before Sept 15
Cloudflare's new AI bot defaults may block Googlebot from indexing your site. Here's what to check now, plus how to read the new GSC AI impressions report.
4 min readAI brand mentions: why off-site signals decide
AI recognises 96% of brands but mentions only 11%. New research shows why AI visibility depends on off-site signals, not your own website.
4 min readGoogle Ads bidding changes: August 2026 guide
From August 17, Google Ads stops letting budget-limited campaigns overperform their Target CPA or ROAS. Here is what to audit before the deadline.
4 min readSEO, blended CAC and AI visibility: one budget
SEO doesn't just lower organic CPA. It reduces blended CAC across every channel, and AI visibility amplifies that effect. Here's how to measure it.
4 min readGoogle Shopping Feed Quality in the Age of AI Agents
Poor Google Shopping feed quality tanks your CTR and makes AI agents skip your products entirely. Here's what to fix and in what order.
4 min readContent SEO Manager: skills for the AI era
The Content SEO Manager role barely existed in 2023 and now makes up 20% of US content marketing jobs. Here's what that shift means for your visibility strategy.
4 min readMeta Ads 2026: Creative Is the New Targeting
Meta's algorithms now own targeting decisions, but your creative must qualify the audience. Here's what's actually breaking your Meta Ads and how to fix it.
4 min readBrand Positioning as an AI Search Variable: What to Measure
AI search engines now evaluate your brand positioning like a probabilistic model, here's what that means for your metrics and your strategy.
4 min readPPC Post-Click Leaks Killing Your Budget in 2026
Smart Bidding, agentic commerce and broken conversion tracking create a new layer of PPC leaks most teams never catch. Here is what to fix first.
4 min readStop coordinating five freelancers. Hire Charlie.
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