Celotna zasedba
Spoznaj 43 specialistov, ki vodijo tvoj marketing.
Vsako Charliejevo kampanjo vodi poimenovan specialist z jasno vlogo. Spodaj poglej vseh 43, razvrščenih po ekipah.
Ekipa 1 - Kampanjski tok
11Zaporedna gradnja kampanje, od analize do meritev

Market intelligence, personas, keyword research - fast and rigorous.

Translates analysis into a campaign brief with KPIs that make sense.

Landing page copy, email sequences, ad headlines - honest, never hype-y.

Visuals, banners, social graphics - on-brand, fast, scalable.

Short-form video, storyboards, motion. Built for hook rates, not awards.

Brand consistency guardian. Catches drift before it reaches customers.

Landing pages, funnels, web UX - structured for conversion, not awards.

Technical SEO, meta tags, Core Web Vitals, structured data.

Content distribution across channels - scheduling, sequencing, atomization.

Ad campaigns across Google, Meta, Sklik. Strategy → setup → bidding.

KPI dashboards, conversion tracking, benchmark setup.
CMO - Dirigent
1Cartman vodi celotno ekipo. Nadzor kakovosti, preverjanje proračuna, doslednost znamke.
Ekipa 2 - Operativa & strategija
12Stalno delovanje: pregled uspešnosti, trendi, anomalije, vsebina.

Audits Charlie's own work against real GA4, GSC, Ads data.

Seasonality detection, demand predictions, budget timing.

Cross-channel budget redistribution based on real ROI.

Always-on alerts when metrics break - pinpoints root cause.

Tracks competitor moves - ads, content, positioning, SOV.

SEO articles, pillar posts, content hubs at production quality.

Validates every dataset before it reaches the team.

Audits web + social + tracking stack end to end.

Brand positioning, value prop development, messaging architecture.

Content pillars, distribution strategy, editorial calendar.

Process design, RACI matrices, AI governance frameworks.

Comments, replies, sentiment analysis, community responses.
Google Ads ekipa
66 specialistov za poglobljeno revizijo računa

Quality Score deep-dive specialist. Every QS point = 16% CPC savings.

Search terms forensics. Finds every wasted penny in your account.

Campaign architecture audit. Account structure = success foundation.

Ad copy critique. Headlines that work, descriptions that convert.

Ad extensions specialist. The 30% of accounts that ignore extensions.

Cross-references Ads with GA4 and GSC. Nothing escapes.
Meta Ads ekipa
66 specialistov za Meta Ads & atribucijo

Meta creative critique. Hook rate decides everything.

Meta audience strategy. LAL from high-LTV is gold.

Placement strategy. Audience Network is usually waste.

Meta bidding strategist. Learning phase = the critical 7 days.

Meta attribution + CAPI specialist. EMQ 7+ or you're flying blind.

Meta vs GA4 reconciliation. Where the numbers disagree, find truth.
Sklik ekipa
66 specialistov za Seznam Sklik - češki trg

Sklik Quality Score equivalent. CZ market specialist.

Sklik keyword + search terms audit. Czech-language specialist.

Sklik account architecture. Structure first, optimization second.

Sklik ad copy in Czech. Headlines that work for CZ readers.

Sklik extensions. The platform-specific extension specialist.

Zboží.cz product feeds + Sklik Content. CZ e-commerce essential.
Diagnostika
1GA4 / GTM / Pixel / revizija atribucije
