Google Ads Squad

Leslie

Cross-Reference Analyst

Cross-references Ads with GA4 and GSC. Nothing escapes.

1-3 h/moper client

About

What Leslie does for you

Leslie connects Google Ads with GA4 and Search Console - finds where reported ad performance disagrees with actual user behavior. The cross-validation step most accounts skip.

Skills

Cross-channel attributionAds + GA4 reconciliationGSC overlayDiscrepancy diagnosis