Team 2 - Ops & Strategy

Craig

Performance Auditor

Audits Charlie's own work against real GA4, GSC, Ads data.

4-8 h/moper client

About

What Craig does for you

Craig is the closed-loop. Every two weeks, Craig compares what the campaign blueprint promised against what really happened in GA4, Search Console, and Ads. Outputs a structured report: what worked, what didn't, what to change.

Skills

Performance auditKPI vs realityRoot cause analysisPlan revisionBi-weekly reporting