Blog
Notes from building Charlie.
How an AI marketing team actually works - positioning calls, playbooks, and the decisions behind the product.
Page 4 of 5
PPC Post-Click Leaks Killing Your Budget in 2026
Smart Bidding, agentic commerce and broken conversion tracking create a new layer of PPC leaks most teams never catch. Here is what to fix first.
4 min readGoogle Ads 2026: data quality, AI Overviews & bidding
AI Overviews expanded 71% across commercial searches and Google Ads is changing bidding and tracking. Here is what you need to fix before August.
4 min readB2B AI Buying, Content Gaps & Smart Bidding
66% of B2B buyers use AI to research vendors. Here's what that means for your content strategy, Smart Bidding setup and PPC tracking.
4 min readPPC Strategy 2026: Scale Without Burning Cash
How to build a PPC strategy that survives scaling: the right platform mix, testing guardrails, and cross-channel reporting that doesn't eat your week.
4 min readAI visibility: earned media, tech SEO and agents
Classic SEO no longer guarantees AI visibility: 88% of AI Mode citations come from outside the top 10. Here's what actually determines whether AI mentions your brand.
4 min readEnterprise SEO & AI Visibility: Getting Buy-In
Enterprise SEO strategies fail at the boardroom, not the keyword level. Here's how to get leadership buy-in and stay visible as AI reshapes search.
4 min readAd Budget in the AI Bidding Era: 2026 Guide
2026 ad cost benchmarks, Google Display's end, and why bad conversion data is the biggest threat to AI bidding performance.
4 min readAI Search in 2026: BOFU Content and Agent Transactions
AI Overviews are reshaping SEO. Learn why BOFU content wins in AI search and how to prepare your site for agentic transactions in 2026.
4 min readOnline Advertising Benchmarks 2026: What the Data Says
Google Ads CPC averages $3.20, Meta $1.10, TikTok $0.55. Here is what 2026 ad cost benchmarks mean for your budget and how to actually measure campaign performance.
4 min readStop coordinating five freelancers. Hire Charlie.
14-day free trial. No credit card required.