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Notes from building Charlie.
How an AI marketing team actually works - positioning calls, playbooks, and the decisions behind the product.
Cyber5 2026: AI Ads & Holiday Paid Media
Cyber5 2026 brings record CPCs and AI Overviews that rewrite the rules. Here is a concrete plan for paid media teams.
Read articleAgentic SEO & GEO Measurement: What to Do Now
Agentic SEO automates repeatable workflows with live data, but GEO measurement still fails 92% of teams. Here is what that means for your strategy.
4 min readFacebook Ads 2026: broad targeting and incrementality
Facebook CTR hit 1.93% and CPC dropped to $0.60. Here's how to act on it with broad targeting, creative strategy, and an iROAS decision matrix.
4 min readAI search reshapes keyword strategy: fan-out & feeds
Query fan-out, product feeds and shrinking organic traffic are rewriting keyword strategy rules. Here is what it means for your marketing in 2026.
4 min readLocal SEO, AI Overviews & Bidding: Sept 2026
Google is reshaping local SEO, EEA search results and bid strategy behaviour all at once. Here is what marketers need to fix right now.
4 min readGoogle Ads 2026: automation, AI Mode & GA4
How to split budget between manual and automated Google Ads campaigns, what AI Mode means for ecommerce, and why GA4 terminology now matters more than ever.
4 min readCross-channel attribution: social, search, pipeline
How to prove paid social drives paid search demand and defend your pipeline numbers to finance using incrementality testing.
4 min readMeta Tags, GEO and AI Citations: One Audit
Meta tags still drive CTR, but without a GEO strategy AI engines will simply skip you. Here is a concrete process for both at once.
4 min readAI Brand Visibility: Schema, Crawlers & Citations
How to connect schema markup, robots.txt settings and research-led content into an AI visibility strategy that earns citations and measurable results.
4 min readStop coordinating five freelancers. Hire Charlie.
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