Product
Catalog Studio
Product photos in your catalog ads with the discount, the price and your brand. Across thousands of products at once, no designer needed.
Illustration. You set badges, colours and positions in the template.
What it does
Catalog ads on Facebook and Instagram show bare product photos that blend into the feed and into your competitors. Catalog Studio adds a discount badge, the price with the old one struck through, custom text, a frame or your logo, based on templates. It sends the edited images to your Meta catalog through a separate supplementary feed, so your store's feed stays untouched.
- Percentage discount badge, price with the old one struck through, or custom text (free shipping, new)
- Frame, background colour and brand logo
- Rules for which products a template applies to: discount from X %, brand, category, product group, custom label, in stock only
- Live template preview on a real product from your catalog
- Reads the feed you already send to Meta (XML or CSV, e.g. from your feed tool or store), or the catalog itself
- Recalculates price and photo changes every hour; variants with the same photo share one image
How it works
- 1
Connect the catalog
Charlie finds your Meta catalog and the feed that fills it, and reads the original photos and prices from there.
- 2
Design a template
Pick badges, colours, positions and a logo. You see the preview on a real product right away.
- 3
Choose the products
For example only in-stock items discounted by 30% or more. Every other product keeps its original photo.
- 4
Turn it on in Meta
Once you approve, Charlie attaches a supplementary feed to the catalog. Meta reads it every hour and swaps the image on the selected products.
Your store's feed stays untouched
- Charlie never writes to your feed or your store. It only changes the image, through a separate supplementary feed.
- Switching off is one button: the supplementary feed sends the original photos and Meta restores them.
- When a price changes, the image is re-rendered. Until the new one is ready, Meta gets the original photo, not a badge with the old price.
- Broken-feed safeguard: if half the products suddenly vanish from the source, Charlie deletes nothing.
Why it matters
Specialised catalog-template tools charge hundreds of euros a month for this. In Charlie it sits next to the rest of your Meta advertising, with no extra subscription.
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Research
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Catalog Studio
Product photos in your catalog ads with the discount, the price and your brand. Across thousands of products at once, no designer needed.