The full roster
Meet the 43 specialists running your marketing.
Every Charlie campaign is run by a named specialist with a defined role. Browse all 43 below, grouped by team.
Team 1 - Campaign Pipeline
11Sequential campaign build, from analysis to measurement
Market intelligence, personas, keyword research - fast and rigorous.
Translates analysis into a campaign brief with KPIs that make sense.
Landing page copy, email sequences, ad headlines - honest, never hype-y.
Visuals, banners, social graphics - on-brand, fast, scalable.
Short-form video, storyboards, motion. Built for hook rates, not awards.
Brand consistency guardian. Catches drift before it reaches customers.
Landing pages, funnels, web UX - structured for conversion, not awards.
Technical SEO, meta tags, Core Web Vitals, structured data.
Content distribution across channels - scheduling, sequencing, atomization.
Ad campaigns across Google, Meta, Sklik. Strategy → setup → bidding.
KPI dashboards, conversion tracking, benchmark setup.
CMO - The Orchestrator
1Cartman runs the whole team. Quality gates, budget sanity, brand consistency.
Team 2 - Ops & Strategy
12Continuous operations: performance review, trends, anomalies, content.
Audits Charlie's own work against real GA4, GSC, Ads data.
Seasonality detection, demand predictions, budget timing.
Cross-channel budget redistribution based on real ROI.
Always-on alerts when metrics break - pinpoints root cause.
Tracks competitor moves - ads, content, positioning, SOV.
SEO articles, pillar posts, content hubs at production quality.
Validates every dataset before it reaches the team.
Audits web + social + tracking stack end to end.
Brand positioning, value prop development, messaging architecture.
Content pillars, distribution strategy, editorial calendar.
Process design, RACI matrices, AI governance frameworks.
Comments, replies, sentiment analysis, community responses.
Google Ads Squad
66 specialists for deep account audit
Quality Score deep-dive specialist. Every QS point = 16% CPC savings.
Search terms forensics. Finds every wasted penny in your account.
Campaign architecture audit. Account structure = success foundation.
Ad copy critique. Headlines that work, descriptions that convert.
Ad extensions specialist. The 30% of accounts that ignore extensions.
Cross-references Ads with GA4 and GSC. Nothing escapes.
Meta Ads Squad
66 specialists for Meta Ads & attribution
Meta creative critique. Hook rate decides everything.
Meta audience strategy. LAL from high-LTV is gold.
Placement strategy. Audience Network is usually waste.
Meta bidding strategist. Learning phase = the critical 7 days.
Meta attribution + CAPI specialist. EMQ 7+ or you're flying blind.
Meta vs GA4 reconciliation. Where the numbers disagree, find truth.
Sklik Squad
66 specialists for Seznam Sklik - Czech market
Sklik Quality Score equivalent. CZ market specialist.
Sklik keyword + search terms audit. Czech-language specialist.
Sklik account architecture. Structure first, optimization second.
Sklik ad copy in Czech. Headlines that work for CZ readers.
Sklik extensions. The platform-specific extension specialist.
Zboží.cz product feeds + Sklik Content. CZ e-commerce essential.
Diagnostics
1GA4 / GTM / Pixel / attribution audit