Product
Ad Performance Control
Change proposals you approve in one click. And can roll back anytime.
What it does
Every day Charlie watches budgets, cost-to-revenue ratio and campaign performance in Google Ads, Meta and Sklik, and prepares concrete changes: negative keywords, new ad copy, pausing weak ads, budget adjustments. Nothing is written to the account without your approval, and every change can be reverted.
- Cost-to-revenue advisor - daily budget advice against your target, with an end-of-month forecast
- Budget watch with a monthly cap
- Google Ads change queue - negatives, RSA copy, pauses, budgets; the original state is saved before writing
- Campaign scorecards for Google, Meta and Sklik with an AI verdict and critical-issue alerts
- Google's recommendations recalculated through your margin
Why it matters
Charlie proposes, you decide. Every change has a backup, so one click undoes it.
Other Charlie modules
Overview
The command cube. 5 seconds and you see what's moving and what's on fire.
Report
Your monthly report goes from two PowerPoint days to ten minutes of review.
Morning Briefing
Every morning you know what happened across your clients and what to tackle first.
Tracking Health
The data firefighter. Campaigns never run blind.
Strategy & Memory
Living strategic doc. 11 AI specialists write it, everyone follows it.
Research
In‑depth market and competitor research, turned into a marketing strategy.
Ad Performance Control
Change proposals you approve in one click. And can roll back anytime.